Redesigned cross platform onboarding for job seekers across iOS, Android, and web environments, creating a task focused flow using conversational prompts and progressive disclosure. Partnered closely with product, engineering, and research, ran usability studies, and launched an A B experiment using Figma, GA4, and Amplitude. Reduced drop off by 45% and decreased time to complete by 30% globally while strengthening the system level patterns used for onboarding across surfaces.

Led an AI shade matching and contour mapping feature for a beauty retailer, designing a face scan intake system, adaptive fallback logic, and predictive UI states. Delivered high fidelity Figma prototypes used for validation through studies and pilot tests, driving a 40% lift in engagement and establishing a foundation for future AI driven interaction models.

Led a Figma design system rollout for a marketing agency, building component libraries, tokens, variables, and documentation with DevMode specs. Created guidance for designers and developers to unify component behavior and accelerate delivery. Improved speed to launch by 42% and reduced QA defects by 30%.

Designed a real estate brokerage analytics dashboard centralizing listing creation, lead intake, and agent performance metrics. Used research synthesis and role based IA to map complex flows into clear, data driven interfaces. Improved reporting efficiency by 40% and strengthened decision quality across distributed offices.

Delivered complete UI and interaction specs for a B2B marketplace company, balancing technical constraints with rapid prototyping and concept testing. Increased usability, inclusivity, and engagement by 45% across workflows supporting buyers and sellers.