My Resume
Senior UX Designer with deep expertise across fintech, e-commerce, SaaS, and enterprise applications. killed in end-to-end product design, UX research, and scalable design systems. Proven track record of creating intuitive, data-driven experiences that improve user satisfaction, increase engagement, and streamline complex workflows. Recognized for driving measurable business impact through thoughtful, user-centered solutions.
Work Experience
Senior UI/UX Product Designer
Upwork - Freelance. Los Angeles CA, September 2024- Current
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Redesigned the end-to-end onboarding and profile creation flow for multiple stakeholders, adding personalization for
professionals and clients, reducing drop-off rates by 45% and improving time-to-complete by 30%. -
Led UX design for an AI-powered recommendation engine surfacing relevant projects and resources based on user
skills and behavior, driving a 40% increase in engagement. -
Developed and documented a scalable design system in Figma to unify visual styles and interactions across web
and mobile products, enhancing consistency and accelerating development cycles. -
Designed an intuitive fintech SaaS dashboard, optimizing information architecture and workflows to reduce task
completion time by 40% and improve operational efficiency. -
Created responsive user experiences for B2B marketplaces, ensuring brand consistency, accessibility compliance,
and a 45% boost in customer engagement.
Lead UI/UX Designer
Bluefin Payment Security Systems. Los Angeles CA, February 2022- Present
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Led the end-to-end redesign of PayConex, a PCI-compliant payment gateway and data encryption platform used by
enterprises, e-commerce businesses, nonprofits, and universities across multiple markets, improving workflow
efficiency by 76% and reducing customer complaints by 68%, resulting in a 74% increase in user satisfaction. -
Developed a scalable Figma design system and component library incorporating design tokens, variables,
typography, iconography, and color systems, paired with guided documentation that unified visual styles across web
and mobile products, enhancing team productivity by 80% and reducing development time by 45%. -
Built an entire recurring billing dashboard by simplifying data layout and access while integrating a real-time
automated API system for dynamic data updates, minimizing user workload and driving a 42% improvement in
secure payment workflows. -
Collaborated closely with product managers, developers, and compliance teams to align business objectives with
user-centered design solutions, ensuring each release balanced operational requirements. -
Conducted comprehensive user research using interviews, persona development, usability testing, and A/B
experiments; translated qualitative and quantitative findings into actionable design improvements and clear
documentation, then implemented data-driven refinements to workflows and high-fidelity, pixel-perfect interfaces
across core payment and reporting products. -
Spearheaded the company-wide transition to Figma and FigJam, optimizing design documentation and improving
collaboration by 72%, enabling faster iteration and better alignment with engineering.
UI/UX Designer & Researcher, Visual/Product Designer
Freelance. Los Angeles, CA. September 2018–January 2022
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Designed a HIPAA-compliant patient portal for a leading US therapy platform, improving information architecture,
simplifying data entry flows, and driving an 80% increase in overall system satisfaction. -
Conducted a UX audit for a global SaaS technology firm serving Fortune 500 clients, uncovering friction points and
redesigning workflows to reduce complaints by 65% and increase engagement by 40%. -
Created end-to-end UI/UX for a mobile fitness app used by thousands of daily active users, integrating API-driven
scheduling and responsive layouts, resulting in a 65% increase in user registrations. -
Developed retail e-commerce platforms for fast-growing B2C brands, applying design thinking and conversion
optimization techniques that improved checkout completion by 60% and reduced bounce rates by 45%. -
Led UX User Testing for a hydroponics company, using surveys, user interviews, and data visualization to inform product enhancements, driving a 45% boost in user satisfaction and significantly improving adoption rates.
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Established design systems, component libraries, and visual style guides to unify branding and streamline
development across web and mobile experiences for clients ranging from early-stage startups to enterprise
organizations.
Core Skills
Education
UX Design. UI Design. Interaction Design. Information Architecture. Human-Centered Design. Design Systems. Typography. Visual Design. Wireframing. Responsive Design. Component-Based Design. Design Tokens. Style Guides. Usability Testing. User Research. UX Writing. Content Design. Product Design. UX Strategy. UX Metrics. Data-Driven Design. A/B Testing. AI & Machine Learning Design. Enterprise Applications. Fintech UX. E-Commerce. B2B. B2C. Agile. Sprint Planning. Product Roadmap. User Journey Mapping. Qualitative Research. Quantitative Research. Heuristic Evaluation. User Personas. Customer Insights. Market Research. Product Strategy. Dashboards & Analytics. Interactive Prototyping. Rapid Prototyping. Developer Collaboration. Conversational UI. iOS. Android. App UI/UX. Audits. Product Management. Design Rationale. Visual Design Specifications. Collaboration Skills. Presentation Skills. Problem-Solving. Strategic Thinking. Critical Thinking. Accessibility (WCAG). Internal Tools. Operational Workflow Optimization. Healthcare. Cognitive Load Reduction. Workflow Mapping. Compliance-Driven Design (HIPAA, PCI, CCPA, GDPR). Complex Systems Design. Secure Payment Systems. Developer Handoff. Business Requirements. QA. Communication Skills. Customer Needs. Growth Mindset.Motivated. Supportive. Organized. Teamwork. Supply Chain. Data Visualization. Customer Research. Product Portfolio. Iterative Design. Motion Design. Shipping. Complex Data Sets. Interactive Maps. Design Trends. Emerging Technologies. Industry Trends. Design Patterns. Product Vision. Web Platforms. Go-To-Market Strategy. Mockups. HCI. Systems Thinking. Design Concepts. Intuitive.
Design Tools
Figma. FigJam. Sketch. Adobe XD. Adobe Creative Suite. Webflow. HTML. CSS. JavaScript. InVision. Jira. Miro. Google Analytics. Qualtrics. Tableau. API. Front-End Frameworks.
Collaboration and Project Management
Monday.com, FigJam, Miro, Slack, Jira
Cornell University
Human Centered Design UI/UX
Certified Designer and Researcher
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Donation.com
Mobile App & Web Interface
A comprehensive mobile and desktop platform designed to support local, regional, and global charities or individuals in need. Through extensive user research, smart animations, auto text, and a robust design system, the platform creates personalized experiences that empower recipients to receive direct support via customized pages.
